Your Partner in Digital Growth

An image of the entire team looking at a laptop with Nate pointing, set against a white background. This photo captures the team in a focused and collaborative moment, showcasing the 'About' us vibe of a dedicated, professional web design team working together.

Our Team,
Your Partners

Elwood standing confidently in front of a large pillar, representing what Amplora is all about—professionalism, strength, and expertise. His presence symbolizes the foundation of the team, offering support and stability.

Elwood Innis

CTO & Founder

Nate standing tall in front of a large pillar, showcasing what Amplora is all about—dedication, leadership, and innovation. His poised stance reflects the team’s commitment to success and client satisfaction.

Nate Short

CEO & Founder

Edgardo standing in front of a large pillar, reflecting what Amplora is all about—focus, professionalism, and dedication. His presence represents the team’s drive to provide reliable and exceptional service.

Edgardo Cobarrubias

CFO & founder

Max standing straight and confident in front of a large pillar, embodying what Amplora is all about—creativity, technical expertise, and growth. His posture conveys the stability and forward-thinking nature of the team.

Max Van Heyst

CMO & founder

Our Story

Amplora Ltd. was founded on a strong foundation of teamwork, shared ambition, and an unexpected series of events that brought its members together.

The first connection was made in late 2022 when Elwood and Nate met through school. Their shared passion for technology quickly led to a partnership, and together they launched a small tech repair shop. This early experience provided invaluable lessons in operations, customer service, and innovation.

In mid-2024, during Basic Military Qualification (BMQ), Ed and Max entered the picture. Already familiar with each other before training, Ed and Max had hoped to be paired as fireteam partners. However, the selection process took a different turn. The section was split into two lines, and fireteam partners were assigned based on who stood directly across from one another. By chance, Ed was paired with Nate instead, a decision that would shape the team’s dynamic in an unforeseen way.

What started as a random selection soon led to a strong bond built through training, discipline, and shared challenges through the Canadian Armed Forces. While Elwood was not part of the same BMQ course, he also serves in the CAF, further reinforcing the team’s disciplined and mission-driven mindset.

With Elwood and Nate’s deep technical expertise and hands-on experience, paired with Ed and Max’s strategic vision, the team had the perfect blend of skills to build something bigger. Amplora Ltd. was born, driven by resilience, adaptability, and the pursuit of meaningful growth. Strengthening the company’s foundation, two of its members also will soon hold degrees from the University of Winnipeg—one in marketing and the other in accounting—bringing essential expertise to Amplora’s operations, strategy, and financial direction.

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